Think about the business successes and self-starters foremost in your mind. How many successes resulted from just plugging along and even getting lucky, and how many occurred following a breakthrough?
Let’s look at an example or two: Microsoft could have continued selling packaged Office software, along with the associated manufacturing, design and packaging costs involved. But instead, the company had (another) breakthrough: Office 365, a Cloud-based subscription for the company’s popular Office programs and tools. The company reported a 10 percent spike in revenue at the end of January, and Office 365 is a big chunk of the consumer and commercial earnings pie.
Microsoft might have “shaved off” costs and improved their product, but Dollar Shave Club used a subscription service to revolutionize a segment of the personal care business. Founder Michael Dubin is more than an innovator; his breakthrough idea solved a problem for men frustrated by making it easier, and affordable, to buy razor cartridges. He started the business from his home and by year three, had $65 million in revenue. A simple problem with a simple, but breakthrough solution.
Is your business, or some aspect of it, in need of a breakthrough? Are you out of ideas? But wait, do you have a team of managers and staff? Hmmm… maybe one of them has the sort of breakthrough idea or solution you need to reach the next level.
Here’s what you most likely need for that big breakthrough:
- A willingness to take a risk. Individuals and companies that stand out do so because they risk going beyond the norm or relying on soft data (because hard data might not be there for a truly innovative idea). This also means taking a measured risk on the intellectual capital in your company – your people.
- Expert help from innovative people who know your company, customers or industry. Sure, you have experts in product development or sales. But have you ever asked a salesperson to help drive product redesign? Have your product development people ever talked to a customer? Think outside the norms of departments, protocols and pecking orders.
- A desire to change “business as usual.” Unless you’re willing to let go of some tradition or structure, you might not reach the breakthrough you’re looking for.
- A culture that rewards innovation and breakthrough thinking. The only way intrapreneurs and truly creative employees can come up with the next breakthrough solution is if they are empowered to do so, whether formally or informally.
If you need help getting to a breakthrough, we can help. Learn more about our services, including our Fast Track to Success program that can help you and your team be more engaged and innovative. Or check out our turn-key Success Factors Program for coaches, facilitators and consultants who can guide you long term. This exciting program with powerful outcomes can be yours! Call us today (425-485-3221).