Creativity: A Success Factor

Does your organization foster creativity or stifle innovative ideas? If you don’t encourage creativity, you’re missing the boat. Creativity is one of’s 9 success factors. Creativity helps transform knowledge into valuable ideas and successful implementation of ideas and strategies. Our Fast Track to Success program, emphasizing creativity and eight other success factors, is backed by research – and results we see in the clients we work with.

To examine creativity and innovation, here’s an important distinction: innovation and invention are not the same. An invention might be clever, but it won’t lead to success if it has no value to customers or other stakeholders. On the other hand, innovation is a sustained approach to projects or a business that delivers value to customers. But all too often, companies stay the course – and stay busy – therefore never addressing new, creative ideas and approaches.

Why Does Innovation Matter?

Innovation can do more than give you a few more products or services to sell; it can disrupt a market. These are the kinds of moves that spawn success and even put competitors out of business. Innovation leads to more rapid change – and change that is ahead of the curve instead of reactive to the market. The only way to grow is to provide value, and those innovative moves that deliver new value lead to the best results.

With a continuous emphasis on innovation and creativity, people at all levels of the organization come up with new solutions for old problems, too. When your people and your culture are curious and willing to take risks, you delve beneath the surface of problems, solutions and new approaches and eventually become known for your innovation. In turn, employees feel a part of something bigger and feel their opinions and work are valued.

How to Encourage Innovation

Organizational rules and hierarchies serve their purpose, but companies wanting to encourage innovation and leadership in their respective markets must have the flexibility and culture to not only allow innovation, but expect it!

You can begin by promoting innovation and innovators. Instead of having a few key people come up with marketing or product development plans, encourage creativity throughout the organization. Most of all, don’t punish frontline employees who think outside the box or offer new solutions to old problems. Give people the opportunity to take some risks and the right to be wrong.

Finally, be sure to put your money where your creativity is. New products and approaches deserve the resources needed to make them work. In turn, they will bring in new revenue. We can help you promote a culture of innovation and creativity in your organization. Give a call at 425-485-3221 or email