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When You Miss the Mark; And What Comes Next

One of the hardest truths about leadership is this: Sometimes you make the wrong move.

You act in ways that are incongruent with the leadership behaviors you aspire to. You say something too sharp. You react instead of responding. You let stress, lack of sleep, frustration, or irritation with a particular situation or person get the best of us.

And in those moments, you can hurt people you never intended to hurt.

This is uncomfortable to admit, especially when you care deeply about doing things “the right way.” But it’s an important reality to acknowledge, because what matters most isn’t that you never make mistakes. It’s what you do when you realize you’ve made one.

Even as a Certified Leadership Coach, someone steeped in leadership models, behaviors, and best practices, I still miss the mark at times. I still cross lines I wish I hadn’t. And if I’m being honest, those moments are often the ones that test my leadership the most.

When that happens, the path forward isn’t defensiveness. It isn’t justification. And it certainly isn’t pretending nothing happened.

The most important step is to own it.

That means acknowledging that we didn’t live up to the standards we hold ourselves to, taking responsibility without excuses, and offering a sincere apology to repair what was impacted.

What does this look like in practice?

Several months ago, I found myself in a leadership situation where tensions had been building for some time. One individual was sharing false information and making personal attacks, and despite repeated attempts to address the behavior, it continued and began influencing others in the group. In two separate meetings, I lost my temper and said things that were far more pointed than they should have been. Regardless of the circumstances, I knew I had crossed my own leadership standards.

At the next meeting, I addressed it directly.

  • Acknowledge your behavior:
    “Before we move further, I want to acknowledge something directly. The past few months have been challenging, and I recognize that my behavior during that period may have caused discomfort or tension for some of you.”
  • Take responsibility for your actions:
    “I take responsibility for that. Regardless of the circumstances, my response did not reflect the standard I hold for myself as a leader.”
  • Apologize for the impact:
    “I’m sorry for the tension that may have created for the group. We all deserve a more constructive way of working together.”

 

It did not erase the earlier conflict, but it was a necessary step in repairing trust and reinforcing something important: leadership accountability begins with the leader.

Why does this matter so much?

Because behavior that goes unacknowledged erodes trust.

Trust doesn’t usually break in one dramatic moment. More often, it frays quietly when people feel dismissed, disrespected, or confused by a leader’s actions and then see those actions ignored or minimized. You can’t brush that under the carpet and expect trust to remain intact.

There’s a simple truth here that applies to leadership as much as it does to life: the easiest way around an obstacle is through it.

Addressing the moment directly may feel uncomfortable. It may feel vulnerable. But it creates clarity, restores alignment, and signals something powerful to your team that accountability applies to everyone, including you.

You don’t build trust by being perfect. You build trust by being honest, reflective, and willing to course-correct.

When you acknowledge your missteps, you don’t weaken your leadership, you strengthen it. You show your team that standards matter, growth is ongoing, and integrity isn’t about never failing, but about how you respond when we do.

When was the last time you acknowledged a leadership misstep and what did your response teach your team about trust?

kevinb

Kevin Barrett is a Certified Leadership Coach & Culture Strategist. He helps executives and business owners solve the challenges that cost them the most: losing top talent, struggling to build high-performing teams, and navigating culture issues that stall growth.